Randy and Becky
Firestick Pretzels
EAT THE HEAT!
Firestick Pretzels was born from a trivia night tradition. Founders Randy and Becky created spicy pretzels for their trivia team, and the snack became a hit. They launched the brand in 2020, offering cayenne-based pretzels in flavors like Lime, Curry, MN Mild, White Cheddar, and Bloody Mary. Packaged in matchbox-style boxes, Firesticks are a favorite in taprooms across the Midwest.
Why We Love Them
Creative Kicks
Born from trivia night and built on bold flavor, Firestick Pretzels are a spicy snack with a story we adore. Their cayenne-kissed crunch and creative packaging make them a standout treat, and their grassroots journey from game night to grocery shelves is pure Minnesota magic.
Meet the Maker
Randy and Becky
In late 2016, Randy and Becky noticed that many taprooms offered flavored pretzels—and after trying a few, they realized theirs were better. On the drive home from one visit, they came up with the name Firesticks—a nod to their spicy flavor and stick shape—and imagined packaging that looked like a vintage matchbox.
With backgrounds in marketing, they dove into branding, logo design, and packaging. As they developed their product, they experimented with flavors built around cayenne: first Lime, then Curry, followed by MN Mild (for those who found the original too hot), White Cheddar, and finally the most challenging—Bloody Mary. After many test batches, Becky nailed the recipe and declared, “I’ve got it!”
The real work came in trademarking the brand, refining the spice blends with a bulk supplier, and finding a co-packer. Just as they were ready to launch in March, COVID hit—but by May, their first shipment of 4 oz bags arrived in Minnesota, packed in their signature matchboxes. Since then, Firesticks have been popping up in taprooms across the Midwest.
