Aloe Up Suncare

What inspired you to start your business or create your product(s)?

Aloe Up began in 1981 when LPGA golfer Joyce Benson asked her husband, an aloe farmer, to create a sunscreen that felt as good as his aloe lotions. His solution became Aloe Up: athlete born, aloe based, and made to protect skin without slowing you down.

What’s the meaning behind your brand name?

The name “Aloe Up” came from our core ingredient and our purpose. Every product starts with high percentages of aloe vera, so “Aloe” was a given. “Up” reflects both sun protection for life outdoors and the uplifting, active spirit that inspired our start on the golf course.

What’s one product you’re most proud of and why?

Our Sport sunscreen line is the one we’re most proud of because it perfectly captures what Aloe Up is about. It’s packed with aloe vera for fast absorption and skin nourishment, yet built to handle sweat, water, and hours of outdoor activity without feeling heavy or greasy, exactly what we set out to create for athletes from day one.

What do you love most about being part of the Minnesota maker community?

What we love most is the sense of support and connection. Minnesota makers look out for each other, share resources, and celebrate one another’s wins. That spirit of community keeps us grounded and reminds us that we’re part of something bigger than just our own brand.

What does a ‘typical day’ look like for you as a maker?

A typical day for us isn’t about making products from scratch every morning, but we’re always focused on quality. Whether it’s reviewing ingredient sources, checking production runs, or testing finished batches, we make sure every product meets our high aloe first standards before it leaves our hands.

Where can people find your products?

Aloe Up products are available online through our official website, Amazon, and specialty retailers. They’re also carried in select small shops, resorts, spas, boutiques, and fitness centers like Lifetime Fitness, making it easy to find Aloe Up in both everyday and premium locations.

Anything exciting coming up for your brand?

We’re excited for our new line coming in 2026, featuring products people have been asking for: new sprays, lotions, moisturizers, and more — all built with the same high aloe content and broad spectrum protection that makes Aloe Up trusted by athletes and outdoor enthusiasts.

How can people support you beyond buying your products?

People can support us by following and engaging with us on social media, sharing our content, leaving reviews, and telling friends and family about Aloe Up. Every interaction helps spread our mission of high aloe, athlete friendly sun protection!