Aloe Up

Aloe Up has been a leader in luxury sun and skincare for over 35 years. Their products are based on pure aloe vera gel—up to 96.9%—making them highly effective and eco-friendly. Their sunscreen and skincare lines are designed for athletes, families, and outdoor enthusiasts, offering non-greasy, deeply moisturizing protection.

Care For Your Skin and The Earth

Aloe Up keeps us protected and glowing with nature-powered skincare. We love their use of pure aloe vera and their dedication to eco-conscious, high-performance products. Whether you’re hitting the slopes or the lake, Aloe Up has your skin covered—literally.

Tom Whaley

Tom, also an avid golfer, began working for Aloe Up in 1985 as a sales rep fresh out of college. He eventually bought the brand in 1996 and has remained at the helm ever since. Aloe Up’s roots on the golf course make it familiar on the fairway. “You’d be hard pressed to find a pro golfer who doesn’t know what Aloe Up is,” Sam laughed, a Sales Representative for Aloe Up.