Baraboo Candy Company
Producing chocolate goodness since 1981. It is recognized worldwide as the home of the Original CowPie!®
Baraboo Candy Company is a beloved Wisconsin-based chocolatier known for its signature Cow Pie® confections—rich milk chocolate, creamy caramel, and fresh pecans. They also offer a variety of other treats like Udderfingers, Moo Chews, and seasonal fudge and toffee. Their products are handmade in small batches and sold online and in their retail store in Baraboo.
Why We Love Them
Local Sweetness
Baraboo Candy is pure Wisconsin sweetness. We love their legendary Cow Pies® and the nostalgic charm of their handmade confections. It’s small-batch candy with big-time flavor—and a whole lot of heart.
Meet the Maker
The Wagers Family
The Baraboo Candy Company is owned and operated by the Wagers family. They also own and operate the Idaho Candy Company, known for the Idaho Spud. The Wagers family purchased the Baraboo Candy Company in 1990. The Baraboo Candy Company. They are particularly famous for their CowPie® Baraboo Candy, crafted with real butter and milk from local Heartland farms. Beyond their signature chocolate offerings, they also produce a variety of other candies, including Jelly Bellies, Salt Water Taffy, and Hard Candy, as well as sugar-free options. The company distributes its products throughout the Midwest and ships nationwide, according to ZuZu For Kids.
