craft notes

What inspired you to start your business or create your product(s)?

I launched Craft Notes because I loved our foodie-culture. Our vision is to build an all-inclusive community of craft lovers. I also saw the boom of craft brewing, and while we are not EXCLUSIVE to craft beer, it is a large part of what we do. I wanted to make sure people knew which businesses were authentically doing good things for the community and making good products.

So I created a beautifully illustrated, print-first “Drink Passport” that doubles as a guidebook—and pairs it with a mobile app. You scan for drinks, learn each business’s story, get rewarded with a free drink, and discover places you might otherwise overlook—all while celebrating local artists and business owners.

Each Passport is a collaboration with local creators: heavy-duty cardstock, two‑color screen printed by artists, full of farmer- and brewer-backed recommendations. It’s not just about one-off drinks—it’s about meaningful connections, exploring your state, and building real relationships with the places that make our local craft culture thrive.

What’s the meaning behind your brand name?

Art and print quality was Inspired by Field Notes. We specifically chose something NOT beer-related, because we wanted it evolve and grow over time, ensuring that people were always able to stay up-to-date with local trends and highlight local businesses really helping define local culture.

Our vision was to not only make it fun, but believe that appreciation comes from learning and building friendships and so.

What’s one product you’re most proud of and why?

The V4 Sustainability Passport – 25 state-wide businesses that were GOING ABOVE AND BEYOND

Any routines, rituals, or behind-the-scenes moments you love?

I love the artistic process of doing the books. Each year is completely new and different!

What’s one challenge you’ve overcome as a small business owner?

COVID. We are still adapting to this and the changes in the market, however, we have focused on the experience (which we always did) and building the mobile app (which is awesome).

Where can people find your products?

Select local retailers and online: https://craftnotes.net/shop

Anything exciting coming up for your brand? (New launches, events, collaborations, etc.) We have a partnership with the MN Craft Brewers Guild and MN Craft Cider Guild. These partnerships allow us to directly support not only our partners, but the guilds that represent the business interests of these groups — and it’s been super fun visiting the cider-farms all over the state!

How can people support you beyond buying your products?

We ask that people download our app and leave a good review.
Of course, follow and tell their friends. If you’d like to get the mobile app, here are 2 free drinks to try it out. Use code “hifriend” https://www.craftnotes.net/share